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We’re so thrilled to finally share our exciting news with you — we’re moving premises!
After months of planning, Lara can’t wait to tell you all about it.
Where are we moving to?
Not far at all — just up the High Street, right in the heart of town — to the old HSBC bank building!
When I started looking for a new space, I wanted somewhere more central and a little larger — somewhere we could really grow into. The old bank was perfect from the moment I first stepped inside. It’s all on one level, which means we’ll be able to serve our customers more easily, and it offers a beautiful, open space to showcase our amazing brands.
If you’re local, you’ve probably noticed the transformation already — the new windows and refreshed façade. It’s been so hard not to peek inside and give the secret away!
Why move now?
I bought the business just over six years ago, right at the start of Covid. Back then, my only goal was survival — growth felt impossible.
With our current lease ending, I felt this was the right moment to take a brave step forward and finally put my own stamp on the boutique. There are certainly days I wonder if I’m mad taking on a bigger space — but my instincts and my wonderful team all agree it’s now or never.
I love our shop and our town, and I truly believe Newmarket is slowly coming alive again. With independent businesses growing and new energy coming to the High Street, I hope this move will help put Newmarket back on the map as a vibrant shopping destination.
Will it still be called Martha V?
No — I’ll be announcing a brand-new name closer to our
opening day. (I can’t give everything away just yet!)
Will you be able to use your Martha V Gift Card, Credit notes
and Loyalty card points in the new shop?
You certainly will. Our trading terms will all just move to the new shop, although the new name and logo will change on packaging etc.
What about your favourite brands?
Don’t worry — I’ll be keeping the fabulous brands you already know and love, plus adding more!
Many people don’t realise just how many wonderful labels we stock, and this move will finally let us showcase them properly. Behind the scenes, I’ve also been working to bring in some fresh new names I hope you’ll adore — appealing to a broader audience while keeping our signature style, quality and point of difference.
We’ll continue to offer occasion wear and hats, providing the same personal service our racing community and special-occasion shoppers know and love.
What will be different about the new shop?
One word: space — glorious space!
The new boutique will have a more open feel, with a better layout and displays that truly highlight each brand. I'm also looking at expanding our footwear collection — something so many of you have asked for!
And that’s not all — I’ll be adding even more lifestyle and gifting items, especially around seasonal times, so there’ll be something for everyone.
When will the new shop open?
I can’t share an exact date just yet, but we promise to keep you updated every step of the way. We’ll continue trading as normal at our current location until the big move — there’s plenty happening behind the scenes, and I want it just right before we move in. There is lots of work to do for the refit.
Will the team be moving too?
Of course! My team is at the heart of everything I do, and they’ve been part of this journey from the very beginning. We’re all so excited for this next chapter and can’t wait to welcome you to our beautiful new space soon.
A heartfelt thank you
To all our loyal customers — thank you for your continued support. Through the challenges of recent years, your encouragement has meant the world. Myself and the team are passionate about keeping independent retail thriving and bringing fresh energy to the High Street.
This move marks an exciting new chapter — and we can’t wait to share it with you!
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